South Africa Day is aimed at inspiring the people of South Africa towards achieving the following:

• Celebrating South Africa, its people, its achievements and its possibilities.
• Supporting initiatives that will instill pride and a reason to believe in South Africa.
• Promoting national pride and national unity.
• Encouraging the people of South Africa and the country to work towards achieving greatness and exceed the bounds of the possible.
• Becoming positive ambassadors for the country and our communities.
• Creating, developing and supporting various platforms that improve our image as South Africa.
• Building a South African identity that South Africans can be proud of, and that would define who they are as a people or nation that they can aspire to become.
• Nation-building through:
  • Active citizenship in community upliftment in partnership with business and community organisations.
  • Promoting and building relationships that embrace inclusiveness and diversity.
  • Encouraging participation of community members to contribute to the improvement of their own communities through events, activities and programmes.
  • Empowerment through voluntary participation in community improvement.
  • Encouraging constructive dialogue about critical issues affecting our nation.